Facebook introduced live videos to their social media platform in 2016, and nowadays this is the new hit. According to HubSpot, there has been a 50% increase since the beginning of 2020 in the number of people who are watching live streams. The numbers talk. And they show a lot of business opportunities. So, your business should also tap into the power of live shopping, especially since, according to the same HubSpot, online videos will account for over 82% of all consumer internet traffic by 2022.
Live videos offer you the chance to showcase your brand and build trust by having a friendly chatter with your audience. To take the plunge into streaming for live selling on Facebook, you must come up with a strategy, which will make customers comment to purchase. That’s where our article steps in with tips and tricks on how to have a successful live sale. Let’s explore 7 Facebook must-have ideas and best practices that will take your brand to the next level.
Build anticipation and practice your Facebook Live Selling
Livestreaming your sales can create a social media firestorm if you’re doing it right. The secret is to build anticipation and prepare a performance that engages your audience through the whole broadcast. Therefore, it involves a two-step process. Firstly, to create anticipation, advertise the upcoming launch of your new product through your social media page. For example, you can create an event where you invite your followers to join. This way, they will get notified when the actual live takes place. Even more, you can make announcements about what they are going to experience, and by this, you can catch their interest. Secondly, create a show that keeps your audience engaged in such a way that they will stay to the end.
Be as spontaneous and relaxed as possible. But practice beforehand in front of a camera. When you practice you can see how you’re performing and get hints about what you do right and what can be improved, and thus, make a show people will never forget. And if they don’t forget it, they will come back for more.
Do a Q&A
One of the easiest ways to keep your audience engaged when you’re live on Facebook is to include Q&As. This is a fast way to increase engagement with your audience because you can get them to comment and ask questions. It also leaves room for getting feedback on how you’re performing. Even more, a Q&A helps you generate content quickly because you discover what your public wants. You can even offer your customers an in-depth look at your brand, which will mean more awareness in the long term. And that is a winning ticket.
Demonstrate your expertise
If you’re new to Fb live selling, you could start by explaining how some of your products work. You don’t even have to pick the latest new item in your store. You can pick items that you have thorough experience selling because if you catch their interest, chances are high they will make a purchase. Even more, as you know your products well (especially, when you have been selling them for a while), you’ll be more relaxed and this will create a space where people feel at home. It’s also a great way to start your first live, particularly when you hate being filmed as it will come more naturally to you to talk about something you know so well.
Create a recurring show
“People, like dogs, love repetition. Chasing a ball, lapping a course in a race car, sliding down a slide. Because as much as each incident is similar, so it is different.” (Garth Stein)
The same goes for live selling on Facebook. So, if you want to cater to your loyal customers, then creating a show that happens regularly is a clever idea. To make this work you must find the day and time that suits your audience. Just look at your Facebook Page Insights and see how and when your followers interact with your page. Once you set the detail up, having a recurring show can be a fun way to let people explore your merchandise and get them to put money into your products.
Announce upcoming products
Besides getting people to buy from you once, you must also make them to return for more. Therefore, a great idea is to announce what is coming in the next live you’re doing. By this, you will offer your customers a little insight into your future show and the products you will be offering. As you create anticipation, you will set the seal on their return. And this is another winning ticket because more watchers mean more potential customers!
Show off your brand
Nowadays, chances are high that your audience will engage with you during your Facebook live shopping sessions. According to Neil Patel, 80% would rather watch a live video than read a blog post about your brand, and “82% prefer live video to a social post”. This shows a lot of opportunities for your business, and you need to take advantage of them. One of the best things about live sales is that, beyond selling your products, you also get to highlight your brand. It’s a fantastic way to show a glimpse of the business you’re running and what your brand is all about. This is how you will get your customers to relate to you as you can create a story that tells customers more about your brand’s personality.
Run a promotion or a contest
When you offer a promotion or run a contest during Fb live selling, you can create massive brand awareness through what you’re offering. By adding promotions and contests in your live sales, you create an engaging experience with your audience because people will watch your video to get an extra product or even to win one. If you encourage people to share your live with their friends, pretty soon your video can go viral on social media.
These are just a few of many Facebook live tips and tricks. If you wish to boost brand awareness, then going live on Facebook is a must! The feature has a lot of potential and you should tap into them. There are many things you can do on the social media platform, but never forget to create anticipation. Once you’ve done that, you should build trust and create a connection, so that your audience turns into buying customers. To do this, apply strategies you have learned and check out ELISA who will facilitate and support your Live Selling on Facebook to a level where no human can keep up.