The past, present and future of ELISA

Life is LIVE 🎤

Haven’t we all been to a live concert with our favourite musical artist and thought: “Wow, the live experience is much better than the studio version”? Admitted, we have all been disappointed with the opposite experience as well. But the live experience does arouse our senses differently than the stationary stereo tune on Spotify.

Why do we prefer the LIVE experience? Well, it is a get-together. A gathering of a community of people with the same taste in music. Some of us may be long-lasting fans. Others may attend for the first time. What’s equal for us all is that we’ve taken some time off to attend a scheduled event. We may attend for the atmosphere. To experience the artist’s charisma and energy. To hear the performance of the newest and freshest song. And others attend because they’re looking forward to a highly anticipated guest performance. The list of reasons is long.

The show begins. It’s energetic. It’s balanced. The artist starts with a highly anticipated and popular song. After a few songs, he pauses and interacts with his audience. He asks a question, and we excitedly respond. In the next song, the artist forgets a few lines and the drummer misses a beat. But we don’t care. Imperfection is natural. It’s part of the live experience. Towards the end of the show, the artist teases his next show. We cheer and chant. The show ends leaving us crying for more.

Now replace…
– concert with shopping
– artist with sales representative
– fans with customers
– song with product
– guest performance with celebrity co-host
– music with literally anything

A live selling event is much like a concert but with you, the retailer, as the star of the show. It doesn’t matter if you are an e-commerce store or a traditional street side store. Whether your business is large or small. You are the main act and the conductor of your own show. You alone choose which products to showcase and how to present them. You decide on the balance between entertainment and information.

We are the backstage. The seamless coordinator. The trusted advisor. We make sure that your show runs smoothly – every time. We bring the presence of an acoustic performance to the e-commercer and the reach of a rock band to the local store. But our most important job? To support you in doing what you do best. In fact, all you have to focus on is to sell your products and your brand. We’ll take care of the rest.

Meet team ELISA

Since the birth of our company in February of 2021, we have been on quite a journey. Despite being such a young company, we have already grown our team of more than 28 tireless and perfectionist live selling experts.

ELISA team color 1 | ELISA.io
ELISA team mobile | ELISA.io

You can reach us on our LinkedIn page

User promises

We meet your needs

You are our focus, and we’re always open to your ideas and development needs. We work with you in mind.

We are easily accessible

We are always here for you. That’s why we’re easy to reach by phone, chat, and email.

We take responsibility seriously

You can always count on us. We take our responsibility towards you very seriously. We say what we do, and we do what we say.

We are here for you

We make it a priority to get to know your business needs so we can help you succeed with live sales on social media.

How it all started


Crisis meeting in March 2020

Our story begins in March 2020, when COVID-19 just closed cafes and restaurants. Brothers Nikolai and Rasmus had a crisis meeting with their mother (Jette) and sister (Maja) about how to convert the business model of Jette’s Cafe to best offer temporary takeaway.

They decided to take advantage of comment selling on Facebook and make only two daily dishes so costs could be tightly controlled.

restaurant terrace | ELISA.io
Reservations and order management on Facebook was demanding

When Rasmus was busy keeping track of all the reservations and sending confirmations to customers,  some customers got upset and didn’t understand why Jette couldn’t keep a constant eye on Facebook whilst simultaneously catering for the cafe. It turns out trying to keep up with comment orders is more time-consuming than they both initially thought.

A software developer with a bright idea

At the same time this was all going on, the demand for software development significantly slowed down. This is when Nikolai had the bright idea of developing a program that could help Jette and Rasmus with the administrative burden.

Comment selling-Takeaway

In April 2020, the first version of the software was ready and so, a comment-selling robot was born. It was designed to help business owners, free of charge, who had been adversely affected by problems caused by COVID-19.

The original comment-selling robot

In May 2020, Nikolai and Rasmus were talking about the robot, and inevitably the subject came around to naming its functions. “It can do so much more than comment-selling for Takeaway! We’ll call it the “Comment-Selling Robot”.

Summer went by with trial users from cafes, restaurants, catering, and bakeries. The comment-managing robot continues to run smoothly with comment-selling on Facebook.

20v1dsclqvv8ibnb 660 982.png | ELISA.io
The comment-selling robot must go live

In September 2020, Nikolai was toying with the idea of developing the robot ever further; it needed to listen-in during Facebook live, and be able to handle many different products. Some of the first to start using the live robot include Pixizoo and DitUr.


Degn Topshop

In Holstebro, another family business started to adopt live shopping as a sales channel. At Degn Topshop, the family came together at a time when the shops had to close – in the same way, as CafĂ© Aas did six months earlier – and were looking to find an efficient way of continuing business.

Christian is behind the scene and setting up their live sales, taking orders etc. But he is missing automated order management. The administrative burden is overwhelming. 

A collaboration begins

Christian and Nikolai was introduced, and from there the business picks up speed. Today, ELISA is a system that makes it easy for small and large businesses alike to succeed with comment sales and live shopping.

ELISA is here to help every type of enterprise from small  independently owned stores, to large chains such as Power, Coolshop, and Name It.

IMG 7625 scaled 1 | ELISA.io
Her name is ELISA

In February 2021, a company is established around the comment-selling robot. The business potential is obvious, and during a brainstorm, 4-5 suggestions for company names are on the table.

One reads: “Easy Live Sales”.

And since many users of the comment-selling robot had started asking for the robot’s name, it all became very clear:

ELISA  – yes, the robot will be called ELISA!

Uden navn | ELISA.io