At DitUr.dk, brothers Kasper and Mikkel Dissing have created Denmark’s largest multi-brand webshop for watches. The webshop focuses on modern and exclusive watches for both men, women, and children.
The two watch enthusiasts have been offering live shopping on Facebook for several years, so they aren’t new to the game. They know that live sales can help increase their visibility and allow them to communicate with their customers in an unconventional way. That’s why they broadcast live every Monday and Thursday night.
As more people began to watch, they quickly found that it was difficult to handle all enquiries and orders. They needed a solution that could ensure everyone got the right product links sent in Messenger, so they could connect the live broadcast on Facebook with their webshop.
In order to juggle all of their customers at the live sale, DitUr.dk needed software that could handle the work behind the scenes – to automate the processes, and create a better overview of sales.
The solution was to set up our comment-managing robot ELISA, to facilitates live sales. The live sale now works in such a way that when customers write: “Sold (product)” in the comment section, they automatically receive a purchase link.
ELISA creates the connection between DitUr.dk’s Facebook live feed and their webshop, ensuring that customers get sent the right product links. ELISA’s mission is to keep an eye on who orders what and to make sure that customers get the right items.
The live selling concept is something that is constantly changing, and DitUr.dk is always seeking to optimise their options to find the best solution. Therefore, ELISA has become an indispensable part of their setup.
ELISA helps DitUr.dk with:
The result speaks for itself. Today, a good live video from DitUr.dk can have 10,000 comments and more than 2,000 viewers. It would be impossible to manage without the help of automation.
Today, DitUr.dk can focus on actual live sales, on communication and not the administration during live sales