Customer case

Ditur.dk automated their live sales with ELISA to keep up as sales continued to increase

86,000 views
in one single live shopping event
+129,000 followers
on Ditur.dk's Facebook page
2,400 comments
in one single live sales event
About the customer
Ditur.dk

At Ditur.dk, brothers Kasper and Mikkel Dissing have created Denmark’s largest multi-brand webshop for watches and jewellery. In the online store and in the two physical stores, you can find modern and exclusive watches and jewellery for both men, women, and children.

THE OBJECTIVE​
Ditur.dk wanted to automate all processes behind the scenes to keep up with the increase in sales and popularity

Kasper and Mikkel from Ditur.dk have offered live shopping on Facebook for several years, so they are not new to the game. They know that live sales can help increase their visibility and allow them to communicate with their customers in an unconventional way. That is why they go live every Monday and Thursday night.

However, as more people began to watch their live shows, they quickly found that it was difficult to handle all enquiries and orders manually. They needed a solution that could ensure everyone received the correct product links in Messenger, so they could connect the live broadcast on Facebook with their online store.

Here, ELISA proved to be the exact software they needed to handle all the work behind the scenes.

Ditur.dk automated their live sales with ELISA to keep up as sales continued to increase
Live sales are an important part of our online business and growth. It's a great way for us to communicate good deals to our customers in a live format.
Kasper Dissing – Co-owner of Ditur.dk
THE SETUP​
Automated messages with purchase links sent in real time by ELISA

In order to juggle all of their customers at the live sale, Ditur.dk teamed up with ELISA to automate the processes and create a better overview of sales. Now, all the customers have to do is to write a comment in the comment section as instructed by Ditur.dk – and then they automatically receive a message with a purchase link. And it all happens in real time without any manual work.

ELISA creates the connection between Ditur.dk’s Facebook live feed and their online store, ensuring that customers receive the correct product links in Messenger. ELISA’s mission is to keep an eye on all orders and make sure that customers will eventually receive the items they wanted.

The live selling concept is constantly changing, and Ditur.dk is always seeking to optimise their options and find the best solution. Therefore, ELISA has become an indispensable part of their setup.

ELISA helps Ditur.dk with:

  • keeping track of all comments and orders from the live shows
  • sending purchase links to all customers, who made an order in the comment section
  • getting an overview of who has paid and what to ship.
ELISA has been an essential tool in developing our live auctions. It has helped organise and calculate precise conversions for our auctions.
Kasper Dissing – Co-owner of Ditur.dk
RESULTS & ACHIEVEMENTS
86,000 views in one single live show – and ELISA handles all the administration

ELISA has been a crucial part of Ditur.dk’s live shopping events. Ever since their live sales became more and more popular and generated more and more sales, they depended on a software to handle all the manual work. It would simply be impossible to manage without the help of automation.

The results of Ditur.dk’s live sales speak for themselves. One of Ditur.dk’s recent live shopping events had 86,000 views – and another live show had 2,400 comments. And all this interaction happens in just one hour.

Today, Ditur.dk can focus on actual live sales and on communication instead of wasting time on administrative tasks during live sales. They can focus on their strengths and leave the manual work to ELISA, and this means that they are geared up for even more live shopping sessions in the future.

Ditur.dk

Ditur watch
It's awesome to have a reliable partner in ELISA and with a great level of service. The people behind the live robot help develop and accept ideas and new proposals. All of this contributed to our choice of software.
Kasper Dissing – Co-owner of Ditur.dk
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