Customer case
Miss Rouge creates a week’s turnover every Tuesday night through live sales on Facebook
Miss Rouge (da.: “Frøken Kindrød”) is a small pedestrian shop located in the heart of a Danish town called Haderslev. The shop is owned by Pia Schultz Heelsberg, who supplements the turnover from her physical shop with weekly live sales on Facebook.
During the outbreak of Covid19, Danish retailers were ordered to shut down several times. These closures posed a serious threat to many of the small, physical shops without webshops – including Miss Rouge.
To save her business, Pia Schultz Heelsberg started hosting live sales events on Facebook. This idea quickly proved to work even better than expected. Today, Miss Rouge is broadcasting at the same time every Tuesday with a growing community of buyers following along and sharing styling tips.
Because Miss Rouge is a local pedestrian store without its own webshop, ELISA acts as a webshop on behalf of the store. When a customer enters a product code in the comments section, ELISA immediately sends a personal message in Messenger confirming that the item has been reserved. The message is followed by a link to a shopping cart containing the item(s) reserved by the customer.
It makes no difference whether the customer wants to buy two or thirty different products. ELISA constantly keeps track of all orders and cross-checks with the store’s product stock. When an item is sold out, she immediately notifies customers who have expressed a wish to buy it.
Once the live event is over and the customer has filled her basket with her favorite products, she can pay for the goods quickly and easily using her preferred payment solution. ELISA integrates with a wide range of payment options such as Klarna, QuickPay, Stripe and OnPay. This means that the buying process is the same as it is in a webshop. It’s both easy and convenient.
What began as an emergency solution due to repeated closures of the store is now an essential part of the Miss Rouge business strategy. With the weekly live shows, the Miss Rouge store has significantly increased its revenue and the live sales now represent a key part of the store’s total turnover. In just an hour and a half, Pia sells clothes for the same amount of money as she does with her physical shop in a whole week.
At the same time, she is building many new customer relationships that are growing stronger with each passing week. Her regular viewers are also starting to form relationships across the board. From being a store where people came in and had nothing to do with each other, today they have built a close buying community with shared interests.
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