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Rokkjær’s Gold Silver Watches is a goldsmith and jewellery store located in a small Danish Island called Mors. In addition to the physical store, owner Line Rokkjær runs the webshop rokkjaers.dk.
Line Rokkjær, owner of Rokkjær’s Gold Silver Watches, had long dreamed of reaching more potential customers than those who were part of her local community or had prior knowledge of her webshop. That’s why she was quick to jump on the trend when she heard a presentation in October 2021 about the many potentials of live video sales.
After running a few live shows without ELISA, Line found that the manual workload before, during, and after each show was too much for her and her staff to handle on their own. Therefore, she immediately contacted the team behind ELISA, who took over all the administrative work for her in a matter of minutes.
On October 19th 2021, Rokkjær’s Gold Silver Watches streamed live with the help of ELISA for the very first time. The event was a great success and the store sold 5,500 EUR worth of jewellery in a single hour without a hitch.
In addition to registering all orders and keeping an eye on the store’s product stock, ELISA makes sure to notify the buyer that their order has been registered. Moreover, viewers who add items to their basket and then leave the basket receive a friendly reminder in Messenger to complete their purchase. This significantly reduces the store’s ’abandoned cart rate’.
One of the features of ELISA that Line Rokkjær particularly appreciates is the dashboard. During and after each live broadcast, ELISA provides her with data on her turnover as well as the number of viewers, reserved products, completed orders, etc. And should any questions arise, ELISA’s support team is just a call away.
Since the store hosted its first live show assisted by ELISA, the turnover has only gone in one direction – and that is up. Today, Rokkjær’s Gold Silver Watches easily turns over 8,000-13,400 EUR in a single evening through live sales alone. The store has found a new, indispensable sales channel that only gets more profitable with time – and with ELISA’s help, handling the many comments and orders is no problem.
With live sales, the business is able to reach not just the local community but also the rest of Denmark. The store’s videos are viewed up to 4,000 times on Facebook, and most of them have an average of 300 constant viewers from start to finish. This is essentially equivalent to having 300 visitors to the physical store at the same time. Of course, far from all viewers make a purchase, but each live broadcast results in at least 250 direct sales and a boost in sales in the physical store in the days afterwards.
In addition to the growing sales rate and increased turnover, Line Rokkjær is pleased with the growing buying community that has emerged as a product of the live sales. When you attend a live event hosted by Rokkjær’s Gold Silver Watches, you immediately enter an online community where everyone shares the same interest in and enjoyment of jewellery and watches. The community effect is so strong that many viewers return again and again.
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