About us

Meet team ELISA

Since the birth of our company in January 2021, we have been on quite a growth journey. Despite being a young company, our team now consists of more than 30 tireless and perfectionist live selling experts.
elisa team v3 | ELISA.io

Our mission

We enable ambitious retailers of all sizes to achieve ambitious results through live shopping and social selling.

Our vision

By making live shopping and social selling efficient and valuable for retailers and consumers, we want to be the leading provider of seamless offerings for social selling activities.


Our core values

Ambition and curiosity

We are ambitious on behalf of ourselves and our users, and we seek to constantly improve what we do and what we offer. We encourage proactivity, creativity, innovation, and curiosity in our daily approach to each other, our business and users. We strive to be better.

Community and enjoyment

Simply put: We have fun together. Though being ambitious, (and busy at times) fun and joy amongst colleagues are key. We encourage a respectful and informal social tone – both online and at our office. We encourage a beer on Fridays, social activities in the evenings and other occasional gatherings.

Transparency and involvement

We have a transparent culture, and we seek to share and make information available. We believe that transparency makes us communicate to exchange ideas and thoughts – invaluable as a scale-up, where decisions and ideas comes rapidly. We involve colleagues in decisions that matter.

Empowerment and responsibility

We encourage each other to take responsibility – and we delegate responsibility. We know that in order to grow as a start-up, responsibility must be shared and given. We believe in the skills of our colleagues.

Service and availability

We help each other to solve daily tasks and to achieve individual and common goals. We seek to be available for each other when needed – whether it is regarding customer service, testing of features, sales, marketing, etc. We have a responsibility to share and teach others our learnings.


International DNA

We embrace diversity and find strength in cultural differences. Additionally, we encourage our colleagues to design their work-life how it best suits them, whether that means working from a café in London or a beach in Spain. Therefore, our team includes many nationalities and is spread across many countries:
flag round | ELISA.io


How it is to work at ELISA


How it all started

ELISA timeline mobile EN 1 | ELISA.io
ELISA timeline EN 1 | ELISA.io
Brothers Rasmus and Nikolai Aas Pedersen wish to help their mother, Jette, as Covid-19 forces her to close her local café. They begin accepting orders via comment selling on Facebook to keep the business alive. And it works wonders!
Orders are ticking in, and it’s very time-consuming to keep up with all comments. Therefore, Nikolai starts developing a system that can take care of the administrative work and automatically create orders based on Facebook comments. In April, the first version is released, and they offer other business owners to try it for free.
Nikolai develops the system even further. Now, it does not only support comment selling on regular Facebook posts. The system can also pick up orders automatically from comments on live shows and send out automatic replies.
In a fashion store called Degn Topshop, another family is also struggling due to COVID-19. Nikolai and Rasmus reach out to Christian Degn Vester from Degn Topshop and a new collaboration begins.

Easy Live Sales ApS is founded by Nikolai, Rasmus, and Christian and they name their software solution ELISA. Soon after, all types of customers join – from small independent stores to large chains such as Power, Coolshop, and Name It.

ELISA wins the Create Now prize at the Global Entrepreneurship Week Denmark. The prize celebrates a successful start-up that has managed to create a viable business with high turnover and not least high earnings. 

ELISA is growing at the speed of lightning and Christian, Nikolai, Rasmus is now working closely together with 25+ dedicated colleagues.

Customers in 9 different countries are using ELISA to host successful live shows.

ELISA is voted the second-best ecommerce tool in Denmark by the Danish Chamber of Commerce.

Since the launch in 2021, ELISA has helped 1,400+ retailers sell their goods live. In addition, ELISA has facilitated 10,000+ live shopping events and managed 2+ million completed orders.

ELISA is nominated for the Incuba Prize “Start-up of the year” along with 18 other Danish start-ups.

With the new ELISA app for hosts, users can easily add professional and engaging overlays to their live shopping shows. Additionally, the show can be streamed to several channels at once from the host app.
Sprii is the new marketplace for live shopping. All live shows hosted through ELISA can also be featured on Sprii – the website and the app. Sprii is currently available in Denmark.
42 Danish business schools add live shopping and ELISA to their agenda.
On November 24th, the evening before Black Friday, a total of 14,000 viewers are watching a live show hosted by ELISA at once.


Life is LIVE 🎤​

Haven’t we all been to a live concert with our favourite musical artist and thought: «Wow, the live experience is much better than the studio version»? Admitted, we have all been disappointed with the opposite experience as well. But the live experience does arouse our senses differently than the stationary stereo tune on Spotify.

Why do we prefer the LIVE experience? Well, it is a get-together. A gathering of a community of people with the same taste in music. Some of us may be long-lasting fans. Others may attend for the first time. What’s equal for us all is that we’ve taken some time off to attend a scheduled event. We may attend for the atmosphere. To experience the artist’s charisma and energy. To hear the performance of the newest and freshest song. And others attend because they’re looking forward to a highly anticipated guest performance. The list of reasons is long.

The show begins. It’s energetic. It’s balanced. The artist starts with a highly anticipated and popular song. After a few songs, he pauses and interacts with his audience. He asks a question, and we excitedly respond. In the next song, the artist forgets a few lines and the drummer misses a beat. But we don’t care. Imperfection is natural. It’s part of the live experience. Towards the end of the show, the artist teases his next show. We cheer and chant. The show ends leaving us crying for more.

Now replace…
– concert with shopping
– artist with sales representative
– fans with customers
– song with product
– guest performance with celebrity co-host
– music with literally anything

A live selling event is much like a concert but with you, the retailer, as the star of the show. It doesn’t matter if you are an e-commerce store or a traditional street side store. Whether your business is large or small. You are the main act and the conductor of your own show. You alone choose which products to showcase and how to present them. You decide on the balance between entertainment and information.

We are the backstage. The seamless coordinator. The trusted advisor. We make sure that your show runs smoothly – every time. We bring the presence of an acoustic performance to the e-commercer and the reach of a rock band to the local store. But our most important job? To support you in doing what you do best. In fact, all you have to focus on is to sell your products and your brand. We’ll take care of the rest.

Go Live everywhere

Host your live shows on the largest social media platform in the world.

Sell live on Instagram via Stories, Reels, Carrousels, or regular image posts.

Why choose when you can have it all? Go live on multiple channels at once.

Integrate with everything

Integrate ELISA with your online store and save hours of manual work.

Offer multiple payment options to make sure that payment is never an obstacle.

Integrate ELISA with your preferred shipping solutions and let automation take over.

Tons of great features

Before your live event

Preparation is key. Schedule your campaign, set up Live Reminders, and more with ELISA.

During your live event

Let ELISA take care of the administration so you can focus on your customers.

After your live event

Continue selling after your event with features such as waitlists and abandoned cart messages.


Learn about the past, present, and future of ELISA.

Read what the press says about our company.


Learn about our various partnership programs.

Check out our available positions. We are growing fast!

Vivir en todas partes

Aloja tus programas en directo en la mayor plataforma de medios sociales del mundo.

Vende en directo en Instagram a través de Stories, Reels, Carrousels o publicaciones de imágenes normales.

¿Por qué elegir cuando puede tenerlo todo? Salga en directo en varios canales a la vez.

Integrar con todo

Integre ELISA con su tienda online y ahorre horas de trabajo manual.

Ofrezca múltiples opciones de pago para que el pago nunca sea un obstáculo.

Integre ELISA con sus soluciones de envío preferidas y deje que la automatización se haga cargo.

Toneladas de grandes funciones

Antes del evento en vivo

La preparación es la clave. Programe su campaña, configure Live Reminders y mucho más con ELISA.

Durante el evento en vivo

Deje que ELISA se ocupe de la administración para que usted pueda centrarse en sus clientes.

Después del evento en vivo

Siga vendiendo después de su evento con funciones como las listas de espera y los mensajes de carrito abandonado.


Conozca el pasado, el presente y el futuro de ELISA.

Lea lo que dice la prensa sobre nuestra empresa.


Conozca nuestras diversas asociaciones.

Consulta nuestros puestos disponibles. ¡Estamos creciendo rápidamente!