We enable ambitious retailers of all sizes to achieve ambitious results through live shopping and social selling.
By making live shopping and social selling efficient and valuable for retailers and consumers, we want to be the leading provider of seamless offerings for social selling activities.
We are ambitious on behalf of ourselves and our users, and we seek to constantly improve what we do and what we offer. We encourage proactivity, creativity, innovation, and curiosity in our daily approach to each other, our business and users. We strive to be better.
Simply put: We have fun together. Though being ambitious, (and busy at times) fun and joy amongst colleagues are key. We encourage a respectful and informal social tone – both online and at our office. We encourage a beer on Fridays, social activities in the evenings and other occasional gatherings.
We have a transparent culture, and we seek to share and make information available. We believe that transparency makes us communicate to exchange ideas and thoughts – invaluable as a scale-up, where decisions and ideas comes rapidly. We involve colleagues in decisions that matter.
We encourage each other to take responsibility – and we delegate responsibility. We know that in order to grow as a start-up, responsibility must be shared and given. We believe in the skills of our colleagues.
We help each other to solve daily tasks and to achieve individual and common goals. We seek to be available for each other when needed – whether it is regarding customer service, testing of features, sales, marketing, etc. We have a responsibility to share and teach others our learnings.
Easy Live Sales ApS is founded by Nikolai, Rasmus, and Christian and they name their software solution ELISA. Soon after, all types of customers join – from small independent stores to large chains such as Power, Coolshop, and Name It.
ELISA wins the Create Now prize at the Global Entrepreneurship Week Denmark. The prize celebrates a successful start-up that has managed to create a viable business with high turnover and not least high earnings.
ELISA is growing at the speed of lightning and Christian, Nikolai, Rasmus is now working closely together with 25+ dedicated colleagues.
Customers in 9 different countries are using ELISA to host successful live shows.
Since the launch in 2021, ELISA has helped 1,400+ retailers sell their goods live. In addition, ELISA has facilitated 10,000+ live shopping events and managed 2+ million completed orders.
ELISA is nominated for the Incuba Prize “Start-up of the year” along with 18 other Danish start-ups.
Haven’t we all been to a live concert with our favourite musical artist and thought: «Wow, the live experience is much better than the studio version»? Admitted, we have all been disappointed with the opposite experience as well. But the live experience does arouse our senses differently than the stationary stereo tune on Spotify.
Why do we prefer the LIVE experience? Well, it is a get-together. A gathering of a community of people with the same taste in music. Some of us may be long-lasting fans. Others may attend for the first time. What’s equal for us all is that we’ve taken some time off to attend a scheduled event. We may attend for the atmosphere. To experience the artist’s charisma and energy. To hear the performance of the newest and freshest song. And others attend because they’re looking forward to a highly anticipated guest performance. The list of reasons is long.
The show begins. It’s energetic. It’s balanced. The artist starts with a highly anticipated and popular song. After a few songs, he pauses and interacts with his audience. He asks a question, and we excitedly respond. In the next song, the artist forgets a few lines and the drummer misses a beat. But we don’t care. Imperfection is natural. It’s part of the live experience. Towards the end of the show, the artist teases his next show. We cheer and chant. The show ends leaving us crying for more.
– concert with shopping
– artist with sales representative
– fans with customers
– song with product
– guest performance with celebrity co-host
– music with literally anything
A live selling event is much like a concert but with you, the retailer, as the star of the show. It doesn’t matter if you are an e-commerce store or a traditional street side store. Whether your business is large or small. You are the main act and the conductor of your own show. You alone choose which products to showcase and how to present them. You decide on the balance between entertainment and information.
We are the backstage. The seamless coordinator. The trusted advisor. We make sure that your show runs smoothly – every time. We bring the presence of an acoustic performance to the e-commercer and the reach of a rock band to the local store. But our most important job? To support you in doing what you do best. In fact, all you have to focus on is to sell your products and your brand. We’ll take care of the rest.