You can hardly say “live shopping” without also saying “fashion”. When live shopping first emerged, the fashion industry was quick to adopt the phenomenon. Today, live shopping is an integral part of the business strategy for millions of retailers selling clothing and accessories.
Regardless of having many or few social media followers to begin with, most retailers selling fashion or accessories have great success with hosting live sales events on social media. Did you know that the organic reach on a Facebook livestream is 6 times greater than on other social media posts? In addition, the viewing time on a Facebook livestream is 3 times as long as regular videos. These numbers speak for themselves. Increase your reach and see your sales rate skyrocket with livestreamed videos.
Live commerce provides a unique opportunity to cross-sell items. On camera you have the chance to go into detail and show how well certain items go together. Hopefully, this will inspire your viewers to buy more than one of your products. Are you a jeweller? Show your audience the bracelet that matches the earrings or give tips on how to layer different necklaces. A men’s shoe shop? Present the brown leather shoes together with the matching belt and computer bag for a put-together every-day look. Cross-selling have never be easier than now.
Shoppable live videos has quickly become one of the most successful sales- and marketing channels among fashion- and accessory retailers. One of many reasons is the positive impact it has on your return rate. Many of our users report seeing a significant decrease in returned items after a live event due to the extensive information and advice they are able to give when presenting a product. One of them is Topshop, a Danish fashion store that managed to decrease their return rate to less than 5%. Start selling live today to boost your revenue and lower your return rate.
I have always been really interested in social media, so when I heard about ELISA, I knew that this could be a game changer for us. Suddenly, I could sell our clothes directly to our loyal followers and build an amazing fashion community at the same time.
Because we receive an average of 250 orders per show, we need a system that can keep track of it for us. In addition, we have of course invested in good lighting and a good smartphone. We also have 4 devices connected during the broadcast so we can keep track of comments and ongoing sales.
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