Are you managing a café, an online grocery store, a chain of supermarkets, a chocolate factory or maybe a liquor shop? Are you intrigued by the concept of selling live but not sure that it is a good match with your target group? Would you like to increase your revenue in a simple yet effective way? Then stay tuned…
Whether you sell cleaning items and toilet paper, fancy handmade chocolate, or even expensive French wines, you can benefit from live commerce. We have many customers from the grocery- and food industry who have boosted their sales dramatically with the help of ELISA. One of the benefits of selling food, groceries, and beverages in a live format is the incredible exposure you get. You will not only increase your sales numbers in the short run, but also build a larger customer base and thereby ensure more sales in the future.
Live video selling is about showcasing your products in a livestreamed video and simultaneously allowing your viewers to buy the products presented. Similarly, post selling is about posting a time-limited offer on social media and allowing people to buy the products in question via the comments section below the post. Both selling options allow you to distinguish yourself in the market and provide a new way of interacting with your customers which meets the demands of modern-day consumers.
Our software tool, ELISA, simplifies the processes of selling and buying groceries, food, and beverages in a live format. But there are more benefits to be gained. Many of our customers from the food industry see a dramatic increase in visitors in their physical stores after having made a post sale or hosted a live event on their social media pages. This means they get the chance to sell even more of their goods to the same customers. To conclude, you can activate your customers on social media and upsell in your store.
The fact that we can do live shows means that we can talk about our wine in a down-to-earth way and educate people on how to treat the wine. We have a lot of sommeliers on our staff, and that gives us a great opportunity to share knowledge and inspire. We attract many new customers who have never shopped with us before.
During a live show I can present a piece of quality meat, talk about its origin, and show how delicious it can get from a few minutes on the grill. Once you've heard the good story about the new cuts and gotten tips on the best way to roast the meat, you can't wait to bring it home to your own kitchen. This element of storytelling makes for a better overall experience and makes customers feel more confident about buying something they may not have tried before.