Why a strategic approach improves your chances of success with live shopping
As with every other major initiative, a live shopping journey should be seen through a strategic lens to make it flourish as an invaluable channel
We work with our skilled users and selected experts to publish articles.
We’ve collected the best practices within live auctions and comment-selling offers, which you can use as inspiration to achieve even more success with your online presence and sales on social media.
As with every other major initiative, a live shopping journey should be seen through a strategic lens to make it flourish as an invaluable channel
Beliefs and behaviors of consumers are constantly changing. And while new trends emerge, others slowly cease. A vast number of factors cause consumers to change their beliefs
Let’s start with some facts (according to FindStack): In 2021, the live streaming industry is believed to have reached $70 billion. The live streaming market
People like watching videos on social media, but they are in love with live videos. According to HubSpot, 78% of social media users are watching
Facebook introduced live videos to their social media platform in 2016, and nowadays this is the new hit. According to HubSpot, there has been a
Streaming live on Facebook and Instagram has become a must for many businesses. So, if you are not doing it yourself, then give it a
People are shopping a lot more online, but with traditional e-commerce sites, the personal contact is missing. This is not the case with Live Sales.
Even if the platform is digital, the experience can still be personal – your face and presence is important to your customers.
It can be difficult to stand out from the crowd – especially in social media news feeds.
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