Imagine being able to sell your products providing an excellent e-commerce process with a unique real-store experience. Getting the most out of advanced tools without losing the personal touch. How can you make it? Live shopping is the answer. One of the tools revolutionizing e-commerce and at the same time aiming to help offline businesses thrive (or sometimes even survive) is ELISA – Easy Live Sales, founded in 2021 by Nikolai Aas Pedersen, Rasmus Aas Pedersen, and Christian Degn Vester.

There are already hundreds of retailers using ELISA all over Europe – and they are reaping the rewards. After each live event, ELISA says its customers are experiencing increased sales – both online and in their physical stores. The majority of its users have reported a 10-100 per cent increase in revenue six months after implementing live shopping as part of their strategy. Plus, 95 per cent are pulling organic traffic from their social channels to their websites with the help of ELISA, meaning they’re saving costs on paid advertising.

Many independent retailers are now harnessing the popularity of online video to sell more products and connect with shoppers like never before. (…) Since launching in Denmark in 2020, ELISA has grown exponentially with 600+ users in six countries across Europe – and it’s now available in the UK.

A recent study reveals that more than 70 percent of European consumers have explored or are open to explore live shopping. Undoubtedly, live shopping is not a short-lived trend but a sales and marketing channel which has come to stay.