Haven’t we all been to a live concert with our favourite musical artist and thought: “Wow, the live experience is much better than the studio version”? Admitted, we have all been disappointed with the opposite experience as well. But the live experience does arouse our senses differently than the stationary stereo tune on Spotify.

Why do we prefer the LIVE experience? Well, it is a get-together. A gathering of a community of people with the same taste in music. Some of us may be long-lasting fans. Others may attend for the first time. What’s equal for us all is that we’ve taken some time off to attend a scheduled event. We may attend for the atmosphere. To experience the artist’s charisma and energy. To hear the performance of the newest and freshest song. And others attend because they’re looking forward to a highly anticipated guest performance. The list of reasons is long.

The show begins. It’s energetic. It’s balanced. The artist starts with a highly anticipated and popular song. After a few songs, he pauses and interacts with his audience. He asks a question, and we excitedly respond. In the next song, the artist forgets a few lines and the drummer misses a beat. But we don’t care. Imperfection is natural. It’s part of the live experience. Towards the end of the show, the artist teases his next show. We cheer and chant. The show ends leaving us crying for more.

Now replace…
– concert with shopping
– artist with sales representative
– fans with customers
– song with product
– guest performance with celebrity co-host
– music with literally anything

A live selling event is much like a concert but with you, the retailer, as the star of the show. It doesn’t matter if you are an e-commerce store or a traditional street side store. Whether your business is large or small. You are the main act and the conductor of your own show. You alone choose which products to showcase and how to present them. You decide on the balance between entertainment and information.

We are the backstage. The seamless coordinator. The trusted advisor. We make sure that your show runs smoothly – every time. We bring the presence of an acoustic performance to the e-commercer and the reach of a rock band to the local store. But our most important job? To support you in doing what you do best. In fact, all you have to focus on is to sell your products and your brand. We’ll take care of the rest.