Did you know that Instagram is the second most downloaded app in the world and has about 1.22 billion users each month? Just let that sink in for a second. These numbers are no joke. Take advantage of the popular platform and enjoy a massive reach with live sales on Instagram.
By going live on Instagram, you can reach new, potential customers, who might not have discovered you on their own. According to the platform’s own surveys, adult Instagram users spend at least 30 minutes on the app every single day. All of them are scrolling through their newsfeed, watching livestreams, or exploring Reels and Stories. A whopping 9 out of 10 of them watch Instagram videos weekly. What are you waiting for?
When it comes to Instagram, ELISA opens a world of opportunities for you. Just like on Facebook, you can sell your goods either via videos or static photos in your feed. But the fun does not stop here. Want to stand out from your competitors by using Reels or Carrousels to sell your products? Not a problem. ELISA can do that too – all while handling the logistics for you and giving your customers a seamless shopping experience.
As one of the only existing software solutions in Europe, ELISA allows you to sell your products not only from your own Instagram feed, but also via Instagram Stories. What’s in it for me? you may think. Well, brand stories have an impressive completion rate of 86% and 58% of them are more likely to buy something from a retailer or brand after seeing it in a story. This is what behavioural psychologists call “The Mere Exposure Effect”. Don’t underestimate the power of an Instagram Story.
A growing body of data reveals that live shoppers seek entertainment and inspiration just as much as they seek good bargains. One way to give your customers a fun shopping experience on Instagram is to let them place their orders using nothing but emojis. Are you selling caps in yellow, green, and blue? Then ask your customers to use the cap emoji followed by a heart in their preferred color 🧢💛
Surpassed only by Facebook, YouTube, and WhatsApp in terms of active users, Instagram has become the place to be for individuals and companies alike. Not even Snapchat, Pinterest, TikTok, or Twitter can match the number of active users on Instagram. If you are not already a part of the action, it is about time you join the fun. Go live on Instagram and be present where your customers are.
Are you trying to reach a target audience consisting mostly of people in and around their 20s? Then Instagram should be your go-to sales and marketing channel. Most age groups are represented on Instagram, but no less than 60% of Instagram’s active users are between the age of 18 to 34 years old. Interestingly, Instagram’s audience is split almost evenly between men and women with 49.2% identifying as male and 50.8% identifying as female.
Hosting live shows on Instagram is easy as pie. When you create your campaign in ELISA, all you need to do is choose Instagram as your preferred live stream channel. It literally only takes a second. Want to stream live on more channels than just Instagram? Read about ELISA’s multistream option here.