When purchasing technical or rather expensive electronics, customers often need guidance and help in order to decide. This means that some customers prefer going to a physical store. But with live shopping, you can answer questions in real time and guide your customers – just as you would in a physical store. Live shopping shortens the customers’ journey from consideration to purchase.
Do you have a new, amazing product in store that will sweep your customers off their feet? Create massive hype about the launch and about the new product leading up to a live show and launch the product during the live show. It will attract a large audience and allow you to present all features of the new product in an entertaining and engaging way. A launch calls for at party.
When selling electronics and appliances, you often guide and help your customers as lot. This is difficult through online shopping but with live shopping, you can answer all questions in real time and guide your customers, while they sit at home. Your customers will be grateful and be more likely to make a purchase, so there is really nothing to lose. Help your customers out and it will pay off.
Do you promote a new smart phone? Make sure customers get the right charger to go with it. Are customers standing in line for your new kitchen machine? They will love all the equipment that goes with it. You are the expert and expert recommendations are trustworthy and highly appreciated. Not only will it boost your sales, but it also strengthens your brand, so customers turn to you again and again.
We can only say that it has been a tremendous success. 15 shows later, we have sold for over 10 million EUR, and we have had more than a million customers past our shows. It’s crazy! I dare not think about what it would normally take to haul a million customers to the shop window and into our stores. So, the live shopping concept has really shown us some new paths.
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