Are you an expert in a certain hobby or do you sell a variety of hobby-related products? No matter what, you are meant for doing live shopping. You can reach a massive audience of people, who all share the same interest, and you can guide them as if you were talking face-to-face. Sounds great? Start live selling today to increase your sales and decrease the number of returns.
Whether your viewers are new or pros within your creative field, inspiration and guidance is always useful. Use your live shows to help your customers and potential customers, so they know exactly what products they need. This increases customer satisfaction and decreases your return rate. In addition, you can build strong bonds with your viewers and establish yourself as a true expert.
Live shopping does not only allow you to communicate directly with your customers and potential customers in real time. It also allows viewers to talk to each other. In other words, you can create a community around the hobby that your customers share. Through commenting on your live video, viewers can help each other out, give recommendations, and share fun anecdotes. This is truly unique.
If you want to help your customers to the best of your ability, securing that they end up with just the right product, live shopping is ideal. You can give personal guidance and instruct viewers in how to use certain tools or in certain procedures. Also, you can cross-sell products, so customers get the perfect match at first try. Yarn and knitting needles, fishing gear and bait, or paint and brushes.
The type of content we share during a live show is highly relevant and valuable to those watching. If we're comparing clicks and regular social media ads, the conversion rate is about 5x higher with live sales.
It has been confirmed that many of our viewers watch our shows for guidance and inspiration. That tells us that our concept is working. Of course, it is a sales channel, but branding is also a crucial part of it. Many people watch our shows in search for new inspiration.
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