If you run an online store – either on its own or as a substitute to one or more physical stores – you should consider broadcasting live from it at regular intervals. How come? Well, we bet you want to make your online store attractive and engaging to lure in as many visitors as possible. This is your ticket to doing just that.
ELISA integrates with a growing number of CMS systems such as Shopify, WooCommerce, and PrestaShop just to name a few. This means that all products available on your online store will be synced to your ELISA account and ready to choose from when setting up a new live campaign in ELISA. And the best part? You can import your entire product catalogue in a few single clicks.
How many items did you sell during your live event? How many orders were placed and how big was your turnover? Once you have connected ELISA to your CMS system, all orders made during your live shows will go through your own webshop. This means that all data about purchases, inventory, customers etc. will be gathered in one place for a nice overview.
When you go live on your social media accounts, people can only place their orders through the comments section. This is not the case on your webshop. When broadcasting a live event on your online store, you give your customers the option to shop from a handy product overview shown at the same time as the video. The overview includes photos and info about available sizes and colours, and lets people know when an item is sold out.
Let’s face it: Humans are social beings. We all want to connect and interact with likeminded people. At the same time, we all value convenience. By hosting live shopping events on your webshop, you can combine the convenience of online shopping with the social element of in-store shopping – all while giving your customers a seamless shopping experience.
The benefits of hosting live shopping events on a regular basis are plenty. Among other things, it will put a face on your brand, strengthen your shopping community, and set you apart from your competitors. By broadcasting the live shopping event directly from your online store, you can even increase traffic to your site. Not too shabby, right?
This is not only your chance to attract as many webshop visitors as possible in a fun and interactive way. It is also your chance to interact with your customers in a more personal way than through a chat box on your webshop. Instead of writing back and forth, you get to talk to your customers in real time. This allows you to connect in a way that’s simply not possible via text only.
Thanks to ELISA, streaming live from your online store requires minimal effort on your part. All you need to do is connect ELISA to your CMS system and choose the date and time you wish to go live. Once the camera is rolling, you can relax and know that your customers are getting a smooth and easy shopping experience like they are used to on your webshop.
We recommend broadcasting your live event from your social media channels as well as your webshop, simply because more channels equals more viewers. Let’s put it this way: If you are taking the time to prepare a live event, you might as well make your efforts count. Get more bang for your buck by broadcasting your event on multiple channels at once. Learn about our webshop integrations here.