Sell fashion and accessories via shoppable videos

You can hardly say “live shopping” without also saying “fashion”. When live shopping first emerged, the fashion industry was quick to adopt the phenomenon. Today, live shopping is an integral part of the business strategy for millions of retailers selling clothing and accessories.

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Live shows about fashion and accessories

Benefit #1

Increase your reach with livestreamed videos

Regardless of having many or few social media followers to begin with, most retailers selling fashion or accessories have great success with hosting live sales events on social media. Did you know that the organic reach on a Facebook livestream is 6 times greater than on other social media posts? In addition, the viewing time on a Facebook livestream is 3 times as long as regular videos. These numbers speak for themselves. Increase your reach and see your sales rate skyrocket with livestreamed videos.

Benefit #2

Show how to mix and match products for a boost in sales

Live commerce provides a unique opportunity to cross-sell items. On camera you have the chance to go into detail and show how well certain items go together. Hopefully, this will inspire your viewers to buy more than one of your products. Are you a jeweller? Show your audience the bracelet that matches the earrings or give tips on how to layer different necklaces. A men’s shoe shop? Present the brown leather shoes together with the matching belt and computer bag for a put-together every-day look. Cross-selling have never be easier than now.

Benefit #3

Decrease your return rate to less than 5%

Shoppable live videos has quickly become one of the most successful sales- and marketing channels among fashion- and accessory retailers. One of many reasons is the positive impact it has on your return rate. Many of our users report seeing a significant decrease in returned items after a live event due to the extensive information and advice they are able to give when presenting a product. One of them is Topshop, a Danish fashion store that managed to decrease their return rate to less than 5%. Start selling live today to boost your revenue and lower your return rate.


Check out what our customers think about us

I have always been really interested in social media, so when I heard about ELISA, I knew that this could be a game changer for us. Suddenly, I could sell our clothes directly to our loyal followers and build an amazing fashion community at the same time.


Because we receive an average of 250 orders per show, we need a system that can keep track of it for us. In addition, we have of course invested in good lighting and a good smartphone. We also have 4 devices connected during the broadcast so we can keep track of comments and ongoing sales.

Read the

Customer cases

So far, we’ve added value to more than 1000+ ambitious retailers, who have attracted new customers and increased their revenue significantly. Don’t believe us? Go see for yourself and get inspired.

Nodge by Nagy gets 50% increase in turnover and new customers from the entire country
Diturlive - Copy automated their live sales with ELISA to keep up as sales continued to increase
Pluspige has a yearly turnover of 1,610,000 EUR on live sales alone
Marianne Degn
Degn Topshop creates two weeks’ turnover in one live event
Kenja fashion store livesales
Kenja’s weekly live shopping events contribute 40% of total revenue

ELISA features for fashion and accessories

Connect your online store with ELISA to import all clothes, shoes, bags, and jewelleries in a matter of seconds.
Send out a live reminder to all fashionistas when you go live.
Send out on-brand, customised, and automatic replies to your customers.
Did your most popular dress go out of stock? Allow your eager live shoppers to join a waitlist.
Fire up the comments section with an engaging competition that puts your favourite watch up for grabs.
Help your fashionable customers finish their orders with automated abandoned cart messages.

Get started and launch your Live Shopping event today!

Become more visible
Enjoy personal interactions with your customers
Boost your customer flow and revenue
Get new customers from word-of-mouth

Go Live everywhere

Host your live shows on the largest social media platform in the world.

Sell live on Instagram via Stories, Reels, Carrousels, or regular image posts.

Why choose when you can have it all? Go live on multiple channels at once.

Integrate with everything

Integrate ELISA with your online store and save hours of manual work.

Offer multiple payment options to make sure that payment is never an obstacle.

Integrate ELISA with your preferred shipping solutions and let automation take over.

Tons of great features

Before your live event

Preparation is key. Schedule your campaign, set up Live Reminders, and more with ELISA.

During your live event

Let ELISA take care of the administration so you can focus on your customers.

After your live event

Continue selling after your event with features such as waitlists and abandoned cart messages.


Learn about the past, present, and future of ELISA.

Read what the press says about our company.


Learn about our various partnership programs.

Check out our available positions. We are growing fast!

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